Artist as an Entrepreneur Institute - BROWARD COUNTY, FL

Broward Cultural Division Hosts

Artist as an Entrepreneur Institute

A series of full-day sessions to be offered on four Saturdays,
starting March 29 at ArtServe Inc., 1350 East Sunrise Boulevard, Fort Lauderdale


BROWARD COUNTY, FL ? Broward County Commission?s Cultural Division and The Community Partnership for Arts and Culture (CPAC) announces The Artist as an Entrepreneur Institute (AEI) for South Florida visual, performing and literary artists to be presented on four Saturdays in March and April 2008, at Artserve, 1350 East Sunrise Blvd. in Fort Lauderdale.

The AEI is an artist-focused course of study designed to assist all artists (visual, performing, literary) by cultivating and advancing their business skills. Presented on four Saturdays, AEI will be offered as 18 classes convening during full-day sessions (9:00 am ? 6:00 pm) on March 29 and April 5, 12, 2008 and a Business Plan Clinic on April 26, 2008 (9:00 am ? 6:00 pm). Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

?Artists are the most important ingredient for a creative economy and healthy cultural ecosystem? says Mary A. Becht, Cultural Division director. ?The Cultural Division, ArtServe, and the Community Partnership for Arts and Culture (CPAC), Cleveland, OH, in partnership, are investing in the professional development of our artists.?

Designed to help visual, performing and literary artists operate in the marketplace more effectively, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with their target market, raise capital and identify a variety of tools for protecting their work legally. ?It?s really been gratifying to hear from artists about how much the course has meant to them,? said Megan Van Voorhis, CPAC?s vice president. ?They are taking away lessons that are helping them launch successful small businesses, and we?re working to make sure that the course provides them with every opportunity to do so.?
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AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region and from Cleveland. Faculty members instruct artists through a series of lectures, panels and discussions on business topics ranging from accounting to marketing to business planning, the artistic journey and setting priorities.

Participation costs $100 and includes light refreshments and free parking. For more information about the history of the course and its success in northeast Ohio, please contact, Megan L. Van Voorhis, vice president, Community Partnerships for Arts and Culture, in Cleveland, OH, at 216-575-0331; E-Mail: mlv@cpacbiz.org.

Register online at www.broward.org/arts and click on ?Workshops,? or call Broward Cultural Division?s Grants Administrator James Shermer at 954-357-7502: E-mail: jshermer@broward.org for other information and scholarship support.